Incite is founded and driven by 7 distinct principals —Be Trustworthy, Keep An Open Mind, Meet Obligations, Have Clear Documents, Become Community Involved, Maintain Accounting Controland Be Respectful.Everything we do is based on whether it is the right thing to do, even if it has a negative impact on us. We treat every member of the Entitlement/Development Team with the dignity and respect they deserve, from the laborer on the construction site to the owner of the project. We believe it takes a team to complete a project and no one individual is more important than the next. Finally, “accountability”we do what we say we will do. If we commit to a schedule or budget we will meet it. If there are circumstances beyond our control that prevent us from meeting those commitments we communicate that immediately. We manage our work and our formal communication with our clients per their requirements.


  1. Be Trustworthy:
    Recognize our clients want to do business with a company they can trust; when trust is at the core of a company, it’s easy to recognize. Trust defined, is assured reliance on the character, ability, strength, and truth of a business.
  2. Keep an Open Mind:
    For continuous improvement of our business, as an organization we must be open to new ideas. We will ask for opinions and feedback from both customers and team members so our business will continue to grow.
  3. Meet Obligations:
    Regardless of the circumstances, we will do everything in our power to keep the trust of customers and clients. Reclaim any lost business by honoring all commitments and obligations.
  4. Have Clear Documents:
    Re-evaluate all print materials including small business advertising, brochures, and other business documents making sure they are clear, precise and professional. Most important, make sure they do not misrepresent or misinterpret.
  5. Become Community Involved:
    We will remain involved in community-related issues and activities, thereby demonstrating that our business is a responsible community contributor.
  6. Maintain Accounting Control:
    We take a hands-on approach to accounting and record keeping, not only as a means of gaining a better feel for the progress of our company, but as a resource for any “questionable” activities. Gaining control of accounting and record keeping allows us to end any dubious activities promptly.
  7. Be Respectful:
    We will treat others with the utmost of respect. Regardless of differences, positions, titles, ages, or other types of distinctions, we will always treat others with professional respect and courtesy.